555 SOUL - An old legend is reborn
The business grew, and as things progressed, Camella and her brand gained more and more recognition, achieving greater success. By 1996, 555 SOUL had become a leading figure in streetwear in New York, and there were stores not only in New York City but also in Los Angeles, London, and Japan. New financial partners came on board as the company expanded, partnerships that were not always for the best. Over time, Camella felt that she was sacrificing her creativity for financial gain, and as it became more about profit than the creative process, which was initially her passion, she could no longer see herself in it. Consequently, she left the brand in 2004.
After many years of dormancy, 555 SOUL is now back, and over the past year, founder Camella Ehlke has been working with a small, new team to revive the brand. The first collection with Camella at the helm since 2004 was unveiled in the spring/summer season of 2023.